I'm a Senior Data Scientist with a background in experimental physics, specializing in causal inference,
experimentation, and statistical modeling at scale.
At Meta, I led causal measurement for third-party ads attribution products. I used
propensity-score matching, synthetic controls, difference-in-differences, and randomized experiments to
measure product impact and improve cross-publisher attribution. I also helped integrate view-through ads
signals into third-party multi-touch attribution models, expanding measurement beyond click-based attribution.
Before Meta, I spent three years at Happy Returns (acquired by PayPal, then UPS during my tenure).
I started building predictive models for shipping supply forecasting across thousands of locations and
led multi-round A/B tests on customer-facing features. Over time my work shifted toward experimentation
and optimization, building time-series forecasting pipelines for shipping logistics across 10,000 centers.
My PhD research at NYU's Center for Quantum Phenomena focused on current-induced spin dynamics in
antiferromagnetic materials, supervised by Andy Kent. I worked with hundreds of gigabytes of electron
microscopy image data and developed analytical and numerical models to extract signal from high-dimensional
voltage data as a function of temperature, current, and magnetic field.
Outside of work, I write about topics I find interesting in the
blog, mostly statistics, probability, and the occasional physics simulation.