Experience
Sr. Data Scientist
Meta
- Led causal measurement for third-party ads attribution products, using propensity-score matching, synthetic controls, and difference-in-differences to measure 10% higher spend among adopters and quantified a revenue opportunity at Meta scale ($160M/year).
- Drove the integration of view-through ads signals into third-party, cross-publisher multi-touch attribution models, expanding measurement beyond click-based attribution and enabling approximately 50% more attributed conversion credit compared to click-only models.
- Designed and analyzed randomized experiments for Meta's integration with third-party ads attribution platforms, diagnosing heterogeneous effects across advertiser attribution windows and identifying issues that led to a product change and approximately 10% higher attributed conversion credit.
Data Scientist → Senior Data Scientist
Happy Returns (PayPal / UPS)
- Developed a linear predictive model to forecast usage of shipping supplies for 10,000 locations, resulting in an 80% reduction in stock-outs.
- Created data visualization dashboards and reports using Excel, Tableau, and Looker to track success metrics for cross-functional projects adopted by multiple departments.
- Led the design, implementation, and analysis of multi-round A/B tests to evaluate the effects of choice availability on customer behavior, resulting in 4% increased foot traffic for preferred partners.
- Optimized shipping cadence of 10,000 unique shipping centers using statistical modeling and time-series forecasting, saving ~5% in shipping costs (monthly ~$50,000).
Research Assistant
Center for Quantum Phenomena, NYU
- Collected and analyzed hundreds of GBs of image data from electron microscopy experiments using peak finding, edge detection, background subtraction, non-linear filtering, and feature alignment. Developed interactive tools for 3D visualizations using Jupyter notebooks.
- Analyzed multi-dimensional voltage data as a function of temperature, electric current, magnetic field strength and direction. Extracted fit parameters by modeling the response analytically and numerically.
Education
Ph.D. in Physics
New York University, New York
2022
B.S. in Mechanical Engineering
Bogazici University, Istanbul
2015
B.S. in Physics (Double Major)
Bogazici University, Istanbul
2015
Technical Skills
Languages
Expertise
Python Libs
Tools
Full Resume